Ongoing Optimization

The rewrite gets your site sharp.
This keeps it that way.

Monthly ranking reports, AI citation tracking, copy refreshes, and competitor monitoring. Recommended after the 96-Hour Rewrite. Optional anytime. Cancel anytime.

Start Ongoing · $497/mo → See what's included ↓
$
$497/month
✕
Cancel Anytime
🤖
AI search tracked
$497
Per month. Cancel anytime.
$16/day
For continuous copy + AI search work
100%
Optional. Drop in or out anytime.
Why ongoing matters

A rewrite is the foundation.
This keeps it sharp.

Google updates its algorithm. AI search engines change what they cite. Competitors keep moving. Your site, untouched, decays. Ongoing keeps you ahead of all three.

01 · Google
Rankings tracked monthly
Every month we pull your positions on your target keywords. Copy and structure tweaks follow the data, so your rankings climb instead of drifting.
02 · AI
AI citations monitored
We track where you show up across ChatGPT, Perplexity, Gemini, and Google AI Overviews. When citations drop, we refresh the FAQ and answer blocks AI engines pull from.
03 · Market
Competitors watched
If a competitor starts ranking where you used to, you know within the week. If they start getting cited by AI, we close the gap before they entrench.
What You Get Every Month

Everything included in
Ongoing Optimization

One flat monthly price. No setup fees, no annual contracts, no scope creep. Cancel anytime in the billing portal.

Every Month Value
✓Google ranking report on your target keywords
$200/mo
✓AI visibility report: ChatGPT, Perplexity, Google AI Overviews
$300/mo
✓Competitor ranking and AI citation tracking
$200/mo
✓Copy tweaks based on what's actually moving the needle
$400/mo
✓FAQ + answer block updates so AI keeps citing you
$200/mo
✓Quarterly full-page refresh as search and AI evolve
$300/mo
Total Value
$1,600/mo
You Pay
$497/mo
The Cadence

Same rhythm every month.

1
Day 1: Reports land in your inbox

Google ranking deltas on your target keywords. AI visibility snapshot across ChatGPT, Perplexity, Gemini, and AI Overviews. Competitor moves since last month. Plain-language summary, no dashboards.

Read it in 5 minutes
2
Days 2 to 28: We do the work

Copy tweaks calibrated to what's actually moving. FAQ updates so AI keeps citing you. Schema refreshes. Competitor gap closures. Quarterly full-page refreshes. You stay out of it.

You do nothing. We handle it.
3
Day 30: Changes ship

Updated copy lands in a Google Doc with what changed and why. Paste it in or ask us to coordinate with your developer. Then we start the next month.

Cancel anytime before the next cycle
G.
Gocoppi: Monthly cycle
smithchiropractic.com · Ongoing Optimization
✓ Month-start reports sent
✓ Rankings up 2.3 positions
✓ AI citations: 4 new
→ Copy tweaks in progress…
4 FAQ refresh
5 Month-end delivery
The Guarantee
The No-Lock-In Promise

If a month doesn't deliver, cancel before the next.

No annual contracts. No "must commit 6 months." No exit fees. Every month earns the next one. If you stop seeing movement in rankings, AI citations, or copy quality, cancel in the billing portal and you owe nothing further. You keep every report, every copy update, and every monthly Google Doc.

"You pay for next month only when the last month earned it."
Objections

We've heard it before.
Here's the truth.

You don't, technically. The rewrite is a complete product on its own. Ongoing is for businesses that want to stay ahead instead of drift. Google updates its algorithm, AI engines change what they cite, and competitors keep moving. If you're fine letting your site sit untouched for 6 to 12 months and re-evaluating then, skip ongoing. If you want continuous improvement without thinking about it, this is the path.
It's roughly $16/day. The comparable spend with an SEO agency is $1,500 to $7,500/month, with a 6-month contract minimum. Ongoing Optimization gets you the same caliber of work, no annual contract, cancel anytime. One additional client covers a year of it.
Cancel before the next month bills. There's no penalty, no clawback, no "let me transfer you to retention." Every month earns the next one. You can also pause for a quarter and resume later if you want a break without losing your spot.
No. Every month's updated copy lands in a Google Doc. You decide whether to paste it in yourself, hand it to your developer, or hold it. If you want us to push changes for you, we coordinate with whoever owns your site. No CMS logins required from your end.
Right now, Ongoing Optimization is a separate opt-in after your 96-Hour Rewrite ships. If you want to start both at the same time, just check out for the rewrite first and we'll send a single Stripe link for the ongoing tier when you're ready.
FAQ

Everything you need to know

Recommended, not required. Ongoing works best when your site copy already has a clear foundation (the rewrite gives you that). If you skip the rewrite, the first month of ongoing will spend more time on baseline copy fixes and less on refinement, but it still works.
Cancel in the billing portal. No email required, no "please tell us why" form, no calls. Access runs to the end of your billing period. You keep every report and copy update we've delivered.
We run a fixed set of buyer-intent prompts (specific to your industry and service) through ChatGPT, Perplexity, Gemini, and Google AI Overviews each month. We log whether your business is cited, who's cited instead, and what's changed since last month. If you want to add prompts to the set, just tell us.
Yes. Pause for up to 3 months and your spot is held. After 3 paused months, the slot goes back into the queue and you'd rejoin when capacity opens. Pause in the billing portal.
SEO agencies typically charge $1,500 to $7,500/month with 6-month contract minimums, and most don't track AI search at all. Ongoing Optimization is $497/month, no contract, includes AI visibility tracking by default, and covers the copy + structural updates SEO agencies usually exclude.
You'll see the first ranking and AI visibility report inside week 1. Google ranking movement from copy and structure changes typically shows up at 30 to 60 days. AI citation changes can show up faster (1 to 3 weeks) because AI search indices update more often than Google's organic results.
Net-new pages (a launch announcement, a new service line) are out of scope for the monthly. We'll quote those separately at a flat rate. Refreshing or restructuring pages that already exist is included.

$1,600 in monthly value.
$497 / month.
Cancel anytime.

Get started in 60 seconds. First reports land in your inbox within 7 days. Every month earns the next one. Cancel before the next billing cycle if it's not working for you.

$497 per month
$16 per day
0 contracts
✕ cancel anytime
Start Ongoing · $497/mo →

Or start with the 96-Hour Rewrite first if you haven't yet.